The sport of Olympic Weightlifting is experiencing a resurgence of interest across the United States, and with that, the need for a greater and varied selection of equipment to suit a lifter’s needs. Based in Southern California, Neon Strength began with a love of that sport. The goal when starting the company was three-fold: 

1. To supply folks with affordable weightlifting equipment

2. To not sacrifice quality in the name of the price (or profit)

3. To do what we can to help the weightlifting community

Originally, our intent was to start small and grow at a reasonable pace, but we were afforded the opportunity to outfit the Southern Pacific Weightlifting (SPLWC) Championship Meet. We scrambled to put together enough equipment for all of the warm-up platforms and both competition platforms and barely made the deadline but the meet was a success. Instead of dipping our toe in the water we dove right in and from there we have been working to supply Southern California and beyond with the stuff needed to succeed, either in weightlifting, or whatever their sport or passion is.

Our company continues to grow, and we are adding to products all of the time. We will continue to focus on the quality of our products and the community that has supported us. We love being your purveyors of strength and look forward to helping everyone achieve their fitness goals.